My hypothesis about the Future of Fashion
Compared to previous centuries, commercial fashion during the last hundred years has improved
exponentially as technology has become the fuel of our lives. As women began feeling more comfortable dressing up in new ways, being a bit more boyish, sophisticated, edgy and colourful, they derived and created strong new personal statements from their fashion views. Fashion’s movement and faster development with modern technology has already caused a huge wave in our century. In the future we will see fabrications and philosophies become more globally sustainable, and cultural identity will go behind the scenes as exciting new colors, prints and art will take their place in design.
From my point of view, future fabrications will be more experimental and green, using environmentally
safe materials. Therefore people will be inspired to invent more techniques to create exciting modern fabrics.
There are a few examples that I feel will be excitingly focused on the future:
Digitally created shapes : “Living Clothes”
Source from: https://softcircuit.wordpress.com/
Made by: Argentinian 3D environment designer Carolina Travi
Modern fine handwork techniques with digital technology:
Source from: https://www.pinterest.com/sophiamatrai/future-of-fashion/
Made by: Iris van Herpen who uses 3D print and shapes to create sculptural and voluminous collections.
Molecular Food becomes Molecular fashion: Edible Cloth By Donna Franklin
Video Interview with Donna, 2008:
Made by: Donna Franklin, Bio Couture from the CSM created garment made from living organism as cellulose bacteria or other fermentations.
The picture on the right, Donna Franklin’s ‘living garment’ is made from the beautiful Australian orange bracket fungi.
As mentioned, future global philosophies will be based on using environmental safe fabrications as people realise how much more we should take care of the world we live in. People will see how much they have destroyed our earth and will invent more technologies to create sustainable innovations, not only in fashion fabrications but also in manufacturing processes. Some current examples are bio couture and living micro-organic materials.
“In these past few years we’ve benefitted from the gains made in the queer rights movement and also the visibility of queer bodies in fashion. Fashion has attached labels to these bodies like ‘beautiful,’
‘desirable’ and ‘glamorous.’In the future that word may no longer need to exist because it will no longer be ‘other.’ The danger with something like fashion, though, is over-exposure and trend satiation. If fashion is going to truly be queer it’s going to need to stick around after the honeymoon.” –Vincent Tiley
Source : https://www.pinterest.com/sophiamatrai/future-of-fashion/
Picture on the right: Sweater with holographic paint. Decorialab knitwear
The future trend will not depend on ethnicities, different body types or gender. Gender will have less meaning in fashion as we saw in the second part of the 20th century when brands started to capitalise on unisex offerings. Girls started to explore ways of being boyish and many guys turned to the more feminine, trans’ness and so on. For example, gay people don’t have a mainstream conception of gender; they were genetically born as guys or girls but their identity completely changed and now belongs to a new individuality which has recently become more acceptable.
The taste of fashion in the future will be more extreme and also minimalist, yet expanded in shapes
within feminine and masculine lines. It will also use different paints, for instance, holographic paint.
Designers will empower silhouettes by imposing and reconfiguring seams and forms. I feel that graphic images, prints and colours will take an important platform in design as people will feel more interested in colourful clothing than in black-and-white suits. (Nicholes, 2015) Art will be more incorporated into design and this will develop the success of sales.
Picture 1.: Avant Garde Fashion – structured jacket & spiked helmet; futuristic fashion armour // Elena Slivnyak
Picture 2.: JOJO POST FASHION: wearable technology. Modern, Insane Cyberpunk Hair, futuristic fashion, cyber fashion, futuristic look,
Picture 3.:Armor on the female body is common in fashion depictions of the future. Representations of a shield to protect a woman from the attacks of the enemies. An independent woman of the future has the capability to be her own superheroin.
Picture 4.: Dolce & Gabbana SS07 Editorial
Picture 5.: Manish Arora for Paco Rabanne SS 2012
Picture 6.: Sculptural Fashion – black top with structured contours; striking three-dimensional fashion; wearable art; futuristic fashion design // Stefan Dani
Compared to former centuries, future ethnic considerations will be less straightforward and cultural.
I feel that cultural ethnic groups will lose their own traditional identities and that people will become
more fashion-forward by following the modern Western look. As people began thinking that traditional concepts were harmful and outdated and much less important than they were centuries ago, and as youth began to move, travel and settle down around the world, the concept of cultural identity began to lose its meaning. Although at present it’s innovative to use cultural motifs in designs, I think it will be decreasingly found in fashion trends. The world has been moving forward and looking for new identity, gender, and experiments in psychological and life experience.
The future will better understand what humanity should be about.
Modern technology has helped achieve great success in the growth of the fashion industry. My belief is that future technological advancements will accelerate and take big steps to successfully drive sales. Many brands have already started to build up their online networks and profiles to reach more customers.
Video about the importance of technology. :
“Currently we are choosing our own cultural icons via social media and queers with enough social media behind them are getting campaigns and editorials and that’s going to be an extremely positive influence on today’s youth who might not feel comfortable stepping out of the binary.” –Bradley Callahan of BCALLA
In conclusion, for me, the future of fashion will be more structurally innovative and ubiquitous. It will be more focused on experimenting with the human body and will increasingly intersect with modern technology to create new materials, shapes, clothes and trends. Fashion is a form of individual self-expression and this will become more important in the future. It helps differentiate us from each other and yet connects us all to the world.
Written by Zsofia Matrai
Future of Fashion pinterest page: https://www.pinterest.com/sophiamatrai/future-of-fashion/